Wicked

Wicked Sensual Care is a US brand best known for premium, body-safe personal lubricants and intimate care. Wicked has built a strong reputation among educators and toy users for high-quality water-based, hybrid and silicone lubricants made with skin-friendly ingredients — a trusted lube and intimate-care brand we stock widely in Aotearoa.

What Wicked makes

Wicked specialises in personal lubricants and intimate care: water-based Aqua, hybrid Simply and Sensual Care ranges, silicone lubricants, flavoured options, toy-safe formulas, massage products and refreshing intimate washes. The focus is body-friendly ingredients, toy-compatibility and a wide range of formulations for different needs.

Why buy Wicked in New Zealand from Naughty Hut

We stock a genuine, authentic Wicked range. We're 🇳🇿 NZ-owned, ship in 📦 plain discreet packaging, dispatch 🚚 same or next business day from within New Zealand, and back every order with our 💲 price-match guarantee. All orders are 🔞 strictly R18 verified, with rainbow-inclusive, judgement-free service. Wicked lubricants pair with everything in our store — see our toy care range and browse female sex toys and male sex toys to match a lube to your toys.

Wicked FAQs

Is Wicked lube toy-safe? Wicked's water-based and hybrid formulas are designed to be body- and toy-friendly; always use a water-based lube with silicone toys, and check the label for silicone-toy compatibility.

Water-based or silicone? Water-based is the safest all-rounder and silicone-toy compatible; silicone lube lasts longer and is great for water play but should not be used with silicone toys. Wicked makes both.

Is Wicked body-safe? Wicked is known for skin-friendly, body-safe formulations; patch-test if you have sensitive skin and choose the formula that suits your use.

Is genuine Wicked available in NZ? Yes — every Wicked product at Naughty Hut is authentic stock, R18 verified, and dispatched discreetly from within New Zealand.

Why shop Wicked at Naughty Hut

Genuine Wicked stock · 🇳🇿 NZ-owned · 📦 plain discreet packaging · 🚚 same/next-day NZ dispatch · 💲 price-match guarantee · 🔞 verified R18. Body-safe formulations and rainbow-inclusive service throughout. Browse the range above or explore Toy Care, Female Sex Toys and Male Sex Toys. Need help choosing a lube? Our in-house educator can guide you.

Last updated: May 2026